We are a global sports, sponsorship and entertainment research company, working with the industry’s key players to unlock mea ... ningful, actionable insights. Founded as SMG Insight in July 2010, YouGov Sport is an integrated division of YouGov – one of the world’s largest and most respected research firms. Since our inception we have looked to build strong and lasting customer relationships that put an emphasis on: > Client service > Insight that goes beyond the numbers > Rigorous, readable and robust data > Strategic data-driven commercial solutions read more