WMBF-TV is the NBC Network affiliate for the Grand Strand and Pee Dee regions of northeastern South Carolina and parts of sou ... theastern North Carolina. This Gray Television owned station was launched in 2008 in Myrtle Beach, SC and was built as a state-of-the art High Definition broadcast facility. We broadcast 39 hours of live local news and weather along with NBC programming to 8 counties along the Grand Strand beaches westward into Florence, SC. We also use digital media platforms to deliver your Live, Local, Late Breaking news coverage to an ever-growing audience in the 95th Nielsen market. Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches, more than a hundred golf courses, amusement parks and mild weather. It is a pleasure to work in a city where so many people want to visit. read more