Born in LA, Wiser Wash creates mouthwatering denim washes, eliminating the need for pumice stones and hazardous toxic chemica ... ls such as sodium hypocloride and potassium permanganate involved in traditional washing. Wiser Wash uses the combination of electrified, ozone gas and laser, and we decolorize with only 200 ml water. This allows the manufacturers to save minimum %53, which can be put to wiser use. Wiser Wash also reduces the number of baths needed in traditional ways of washing. It, therefore, reduces the energy consumption up to 40%, too. The process is certified by Control Union, one of the most prestigious certifications in the matter of sustainability. read more