“we care about honest food.” inspired by the tradition of burger joints in the american metropolises, the "what's beef" is su ... pposed to convey a feeling of urban culture through its appearance. from the design of the "to-go" bags to the art on the walls to the cool look of the "what's beef" crew, an atmosphere is created that lies somewhere between brooklyn, upper east side and the meatpacking district. our credo is to offer the freshest and best burgers by far and not to make any compromises. that means: no experiments, no games and no 50 variations of a burgers, but three top class burgers prepared to perfection. in addition, there are upscale-product burgers from wagyu beef. the "whats beef" concept is carried out with love for detail. guests, products and atmosphere are what it's all about. only fresh products of the best quality from producers in the surrounding area are used. only fresh products of the best quality from producers in the surrounding area are used. read more