Volkswagen R The Premium Performance Brand of Volkswagen VW R is Volkswagen‘s premium performance brand that fully redefines ... the term performance through humanity, social acceptance and approachability. VW R leaves room to express your own personality and to redefine individual limits. The brand‘s products and lifestyle worlds offer all customer groups the ability for inspiration, self-realisation and bonding experiences. While the “R“ stood for “Racing“ at its introduction, it has since established itself as Volkswagen‘s premium performance brand. The high-performance production cars with a distinctive design are an integral part of the Volkswagen family. read more