We are a company with years of experience in the health and beauty field. The idea of Vital Trends surfaced when the founder ... was working in the Health Care Industry, gaining valuable experience and insights into such industry. Having seen first hand that many brands invested in unnecessary cost centers, and prepared products in such a way as to reduce the costs of these as much as possible to the detriment of quality and effectiveness of the goods themselves, we decided to take a different approach with our own products. Our primary focus is our products, and our time, effort and resources all go towards the continual betterment and effectiveness of such. No investment is made in unnecessary and expensive facilities for the purpose of appearing as a better brand. We believe our products should speak for themselves and should not require the costly 'trappings' of appearing to be quality goods, rather than actually being quality goods. To compete with other big brand name companies and expensive products, our business plan is simple. Offer better and more effective products that deliver what they promise at affordable prices. A further underlying philosophy of our company is to provide to the consumer the minimum amount of products required to cover all their cosmetic needs. In today's market, a brand can have hundreds of items that all ultimately purport to lead to the same result . We do not believe that a consumer requires 10 different creams to meet their beauty needs. By combining the necessary elements and the finest top quality ingredients into one product instead of multiple products, we succeed in providing to the consumer exactly what the consumer requires at less cost to the consumer's pocket and at less cost to the environment. All our products are produced on the basis of the above tenants. We look forward to cooperating with you for the purposes of offering to consumers beauty solutions that match their real and actual needs. read more