Visit Victoria is the primary tourism and events company for the State of Victoria in Australia. We inspire people to visit M ... elbourne and Victoria through captivating stories and amazing events. Our purpose is to ignite and challenge any imagination. Visit Victoria’s objective is to build Melbourne and Victoria into Australia’s number one tourism destination by delivering strong and sustainable growth across priority markets. Our goal is to revitalise the visitor economy, by generating $36.5 billion in visitor spending by 2025 and support more than 320,700 jobs. read more