Visit Tampa Bay is a not-for-profit 501 C (6) partner-based destination marketing organization that is responsible for promot ... ing its community as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through the impact of travel, Visit Tampa Bay strengthens its economic position and provides opportunity for its community. Visit Tampa Bay works closely with hundreds of industry partners across the region to drive nearly $7 billion a year in economic development through tourism. More than 54,000 people in Hillsborough County support their families and secure their futures through tourism. Treasure awaits. read more