Vinotheque Wine Cellars was a producer of luxury wine storage cabinets. While traditional wood racking has been the bread and ... butter of the wine cellar industry for many years, Tom Schneider, the owner of Vinotheque Wine Cellars, saw a a décor shift from traditional wood racking systems to contemporary modern metal racking systems. Therefore, he and Doug Smith, a world-renowned wine cellar designer with 23 years of experience in designing custom wine cellars, decided to turn a new leaf. In 2015, they launched Ultra Wine Racks & Cellars to offer unique and modern racking options which inspire creativity for cellar contractors and collectors to create uniquely different themes for wine cellars. Learn more about our innovative racking systems on UltraWineRacks.com. You can also learn more about our high-end wine cooling systems from our affiliate company, WhisperKOOL.com. read more