VETEMENTS (from vêtements [vɛtmɑ͂], French for "clothing") was started as a French clothing and footwear "design collective" ... founded by Demna and Guram Gvasalia. The brand was designed by a collective of their friends who had previous experience at Maison Margiela, Louis Vuitton, CELINE and Antwerp’s Royal Academy of Arts. Championing a more 'pragmatic' approach to fashion, VETEMENTS reflects the 'down to what today's generation wears. read more