Coverdell is a subsidiary of Velo Holdings, Inc., formerly Vertrue. Coverdell is a leading provider of end-to-end direct mark ... eting services to the financial, insurance and consumer services marketplace. Coverdell handles all aspects of a campaign, including full administration and customer service. Combining innovative strategic marketing with quality products and services at competitive prices, Coverdell offers savings on valuable services for health, life and well-being. read more