Our goal was to develop ultra-convenient premium protein foods that could fit seamlessly into the lifestyle of a busy profess ... ional at the top of their game. We focused on creating SUPER CONVENIENT FOODS for the person whose main obstacle to eating healthy and feeling great is that they just can’t seem to find the time! Our products are made for the BUSY person who is trying to BALANCE the demands of their profession with achieving optimal health, fitness + energy. In all of our products, we use only the highest quality protein and ingredients. To feel good, perform well, and look great, it’s necessary to give your body high quality fuel. If you’re tying to optimize your time and maximize your achievement in life, you need the ENERGY to “get the job done” – you simply cannot afford to fill your gas tank with nutritional supplements or meal replacements that are little more than thinly disguised junk food! We want to fuel you from your ‘breakfast of champions’ all the way thru hitting the gym for a quick ‘SWEAT SESH’ after work. read more