Rebels with a distinct cause. UM is a US motorcycle brand. We are the world’s friendliest rebels. We are rebels with a distin ... ct cause: To challenge the current conventions of the powersports industry. Because we know that without poking, prodding, or pushing nothing progresses. Crafting quality, exhilarating bikes that move our riders. We are revolutionary. We are UM. We are dedicated to producing ingeniously designed machines at affordable prices. Which enables us to produce the world’s happiest rebels. Our motorcycles provide riders with excitement and endorphins that are missing from every day life. Enabling more riders’ to keep rolling even when traffic or life goals are at a standstill. Pushing the boundaries of innovation. And unlike any other rebel we know, we do the unthinkable—listen. So that we may better serve our customers and continue to evolve ... Today ourselves. Tomorrow the powersports industry. Then the world. read more