Ultra Wine Racks & Cellars offers innovative and unique racking options to serve those looking for creative ways to store and ... display their wine. We provide top grade designs to compliment your home or business. Ultra Wine Racks & Cellars was founded and is managed by Tom Schneider. Tom is the owner of WhisperKool Cooling Systems and Vinotheque Wine Cabinets. He has been on the forefront of innovation within the wine storage and cooling industry for the past decade. Contributing to the creation of Ultra Wine Racks & Cellars is Doug Smith. He is a world-renowned wine cellar designer with 23 years of experience designing and installing custom wine cellars for clients around the world. While traditional wood racking has been the bread and butter of the wine cellar industry for many years, Tom and Doug’s creative vision of wine cellar trends saw a décor shift from traditional wood racking systems to contemporary modern metal racking systems. As the shift for contemporary metal racking was getting more popular, Tom and Doug witnessed the traditional wood wine cellar designers were lacking the resources to satisfy this new trend. Therefore, Tom established Ultra Wine Racks & Cellars to provide innovative alternatives with a wide variety of contemporary metal racks and unique mounting methods that were never available in the past. read more