Trek Florida is a family-owned dealership of 12 Trek Concept Stores. We opened our first store in 2006 in Estero, Florida, an ... d have been growing and serving South Florida's cycling community ever since! Our mission is to "Transform Lives One Bike at a Time", promoting health, joy, and building community. Our dealership offers a full range of Trek Bikes, accessories, and pro service. We are a Top 10 Trek Dealer and have been awarded America’s Best Bike Shops for eight years running. read more