Travel Research Advisors (TRA) operates and invests in innovative businesses at the intersection of technology, safety, and e ... levated service. Our approach seeks to identify gaps in the market and to leverage superior talent and proprietary technology developed within TRA’s wholly owned subsidiaries to help create best in class businesses. We work to create frictionless experiences by extending the reach of our technology platform and elevating - and accelerating - service standards within the space. Throughout our three decades of experience across multiple industries, our brand promise remains the same: Guided by principle. Grateful to serve. Restless in our pursuit of excellence. read more