Toyota first began selling cars in Europe under an official distributor agreement in 1963. Since then, the company has mature ... d into the leading Japanese car manufacturer in this highly competitive market. Toyota directly and indirectly employs around 94,000 people in Europe and has invested over EUR 9 billion since 1990. Toyota’s operations in Europe are supported by a network of 30 National Marketing and Sales Companies across 53 countries, a total of around 3,000 sales outlets, and nine manufacturing plants. read more