The scope of Tourism and Hospitality includes but is not limited to the following topics: Consumer behavior and marketing Hum ... an resource management Demand and technological forecasting Smart, virtual, and digital innovations Branding and brand management Design, planning, and development Managing environmental, economic, and social impacts Market segmentation, targeting, positioning Social responsibility, sustainability, and ethics Participatory, e-commerce, and sharing business models Operations management Training and staff development Strategic management and marketing Organizational behavior, values, and culture Networking, partnerships, and collaboration Gender and identity Change management Product and service innovation Service, delivery, quality, and recovery Social media marketing and management Risk, safety, security, and crisis management Customer motivations, satisfaction, and intentions read more