The Willard Companies is the umbrella for Willard Construction of Roanoke Valley, Inc., Prudential Waterfront Properties as w ... ell as The Waterfront, The Water’s Edge, and The Westlake Golf & Country Club. The Willard Companies include building and development businesses, commercial real estate rentals, and residential real estate sales. Today, The Willard Companies employ more than 200 people The Company is also affiliated with Smith Mountain Building Supply, Westlake Cinema, Westlake Towne Center, Southlake Towne Center, and Westlake Salon & Spa. read more