Our members know that good signing solutions can enhance an environment and show keen aesthetic judgement whether the project ... is minimal and functional or startling and dramatic. They also know that the best results are often not noticed, praised or recognised, but can be the first thing criticised when people get lost or confused. Our purpose is to help change the culture, by promoting better understanding of the importance of signing and wayfinding and encouraging greater focus in the design disciplines, industry and education. read more