In everything we do, our philosophy is simple: We want to inspire the Standard for a Royal Lifestyle. The Royal Standard is a ... privately owned, specialty retailer and wholesaler . The Retail division has 6 stores in Louisiana, Texas, and Alabama. The wholesale division has permanent showrooms in Atlanta AmericasMart and Dallas Market Center. The company's distribution center is located in Leeds, AL. The Royal Standard is dedicated to providing an exclusive selection of products with an appreciation of tradition and celebration of the past. We travel the globe in search of inspiration, enabling us to create timeless, Classically-inspired gifts, fashion accessories, jewelry, home interiors, and holiday decor. Our products are designed by our in-house product team. read more