The San Francisco-Oakland-San Jose DMA is fifth largest in the nation. The Mercury News delivers the most affluent and educat ... ed consumers in this key market. Founded in 1851, the Pulitzer Prize-winning Mercury News boasts the best reach and demographics in Silicon Valley, the economic powerhouse that drives the entire DMA. In addition, The Mercury News offers a comprehensive menu of additional marketing resources (targeted publications, direct and shared mail, online and more) to provide the greatest impact for your marketing dollar. THE NEWS MISSION: We are passionate about serving readers in Silicon Valley and its global electronic community, reporting and writing accurately and fairly, shining a light on injustice and defending the public's right to know. We will reflect the changing demographics of the community in both coverage and hiring, recognizing that diversity is a core component of accuracy. Two stories are central to our mission: the impact of technology and the changing demographic landscape of America. read more