Action Benefits (Action) provides Michigan’s independent health insurance agents with expertise, training, sales support and ... purpose-built technological solutions. Bridging the gaps between health insurance carriers, agents, and their shared clients, Action empowers agents to serve the unique needs of small businesses, municipalities, non-profit organizations and individuals throughout the state. Action’s innovation and superior service model allows our agent partners to focus on serving the needs of their clients, providing innovative products from Michigan’s leading health insurers, and servicing them throughout their professional relationship. Uniquely positioned in a rapidly evolving industry, Action’s commitment to excellence in customer service and consultative support has allowed us to drive efficient interaction between the unique cultures we support for more than 30 years. As an organization, we advocate best practices, sound policy and innovative solutions within the communities we serve, while responding quickly and effectively to changes in market conditions and the regulatory environment. Above all, we’re firmly committed to ensuring the long term success of the agent distribution channel. Action is Blue Cross® Blue Shield® of Michigan and Blue Care Network (BCBSM and BCN)s exclusive Managing Agent for the small employer market in Southeast Michigan. read more