Founded in 1992, the AIR MILES Reward Program is Canada's most recognized loyalty program, with nearly 11 million active Coll ... ector Accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at more than 300+ leading Canadian, global and online brands and at thousands of retail and service locations across the country. It is the only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards, such as Merchandise, Travel, Events or Attractions, or instantly, in-store or online, through AIR MILES Cash at participating Partner locations. For more information, visit www.airmiles.ca read more