Which strategy should you choose, and which channels should you use? How do you find the central brand idea that inspires peo ... ple and can be implemented in countless formats? How do you orchestrate the various measures and then gauge their success, and which KPIs do you use? We provide answers that bring our clients’ business to the forefront – whether for specific questions or as part of our full service. We’ve never been closer to the public than we are today. All we have to do now is listen carefully. Our main concern is to understand how people are really wired and what motivates them. That’s why we meticulously analyse who is talking about brands (and where and how), identify both popular and critical topics, as well as trends and opinion leaders. We observe the behaviour of the users and their relationship to their social environment, compare this knowledge with the briefing and then develop a central idea. read more