Poseidon has been conceived to address long-standing quality, safety and service issues associated with the long-haul transpo ... rtation of pharmaceutical products. It sets out toc hallenge some of the ingrained beliefs and out-moded practices that plague the current pharma-freight paradigm. Pharmaceutical shippers form the backbone to the Poseidon program and are actively involved in program design and development. Through a smart consolidation of all the different freight players and elements, the program is being devised as a risk-managed, fully GDP compliant, comprehensively-insured freight platform for pharmaceuticals. read more