We want to bring our guests not only what they need, but what they want. Our buyers hand-select every item sold in our stores ... , and carefully curate collections and experiences to delight Target's guests. Our strategy is rooted in offering the national brands our guests know and love, plus the only-at-Target items they can't get anywhere else. About 1/3 of the products we sell are exclusive to Target through our private labels, or owned brands. And from time to time, we'll partner with a designer or brand for a limited-edition collection available only at Target. We also have ongoing relationships with designers, such as Chip & Joanna Gaines for the Hearth and Hand with Magnolia collection. We sell a wide variety of food and general merchandise—from clothing to household goods to electronics and toys. We customize the assortment of each store to its neighborhood and our local guests. Food & beverages Apparel & accessories for men, women and kids Baby Household essentials Home decor Furniture Patio & garden Kitchen & dining Toys Electronics Musical instruments Movies, music, video games & books Sports & outdoors Beauty Personal care Pets Luggage School & office supplies Party supplies As a retailer serving guests in a constantly changing retail environment, we're always looking at how we can improve our experience to meet the needs of our guests now and into the future. Our approach is to develop a portfolio of initiatives and give our team room to explore—and sometimes fail—in our efforts to test and scale new ideas. Target also works with startups to give us access to outside innovations that can help us continue to enhance the overall guest experience and build a differentiated assortment. read more