At Taco Bell, we’ve had innovation on our mind since Glen Bell opened the first restaurant in 1962 in Downey, California. Alw ... ays hungry for Más, we’ve grown to be a culture-centric, lifestyle brand that provides craveable, affordable Mexican-inspired food. We also provide educational opportunities and serve the community through our nonprofit organization, the Taco Bell® Foundation™, and connect fans with their passions through programs such as the Live Más Scholarship program. In 2018, according to the Harris Poll EquiTrend Study, we were named America's favorite Mexican restaurant. We’re always striving for Más. read more