Change of name in Silkeborg: V2 Tobacco becomes Swedish Match Denmark The Silkeborg company V2 Tobacco, which was taken over ... by the Swedish Match group in September 2017, now puts its birthname behind and becomes Swedish Match. The name change is a substantial milestone for the Silkeborg company to be a fully integrated part of the Swedish Match 'organization, and at the same time it is a significant signal that the tobacco name is 'put on the shelf', says CEO Bjarne Strandhave Hald, Swedish Match Denmark: - As more and more people become aware of the negative consequences that comes with smoking, we are experiencing an increased demand for smoke-free tobacco and nicotine products as an alternative to the harmful cigarettes. In Swedish Match, we have a vision of a world without cigarettes, and our name change is the next step in living out this strategy. We are looking into a future where products are becoming increasingly refined and are moving in the direction of pure nicotine pleasure The latest products from Swedish Match in Silkeborg - nicotine pouches - are thus completely without tobacco. - The demand is increasing significantly. Our research shows that many adult smokers want to quit their cigarettes. If we for example get one percent of German smokers to use smoke free alternatives, we will have to double our production here. This will create even more jobs, says Bjarne Strandhave Hald. The chewing tobacco, that we will continue to produce, is manufactured under strict quality control where we minimize the proportion of unwanted substances. In Silkeborg, branded products such as Thunder, Offroad and Zyn will continue to be produced for both the Danish and foreign markets. Swedish Match is internationally recognized for producing the gentlest nicotine products that have helped countries such as Sweden and Norway well on their way to phasing out cigarettes. Follow our international Swedish Match LinkedIn page. - Swedish Match read more