Sway first opened its doors in 2003 in Berkeley, CA. Seeing that its sense of style and fun resonated with customers all over ... the Bay Area. Sway soon opened more doors. By 2013 Sway has four locations in the Bay Area, and one location in Santa Cruz. Our Sway stores anticipate opening more doors soon. Sway as a company is all about having fun with clothing in an exciting and welcoming atmosphere. We have applied these same values to the web, as SwayChic. Allowing us to offer the Sway experience to people world wide. Our company thrives on creativity, expression, and hard work. We do what we do for you, the customer. Your happiness, and satisfaction is SwayChic's number one priority. read more