Surname & Surname (www.thisissurname.com) is a new brand agency evolving from the award-winning communications consultancy, B ... lue Rubicon. Surname & Surname fuses painstaking accuracy and commercial understanding of brands with limitless imagination to create campaigns that make people think, talk, feel and consume differently. At the heart of this new offering sits a co-creative approach to building campaigns. Surname & Surname works directly with members of its clients’ key audiences to design, develop and grow ideas. Be it through focus groups, existing panels or broader analytical work, this approach ensures that campaigns have the utmost relevance to and impact on those audiences, and thus deliver the maximum benefit to the client. read more