SUPERB Productions, the Student Union Program, Entertainment, and Recreation Board, is a student-run, non-profit branch funde ... d by the Associated Students of the University of California (ASUC) at the University of California – Berkeley. Founded in 1964, we are dedicated to providing entertainment for the campus and community through the work of our ten departments: General Management, Concerts, Games, Films, Sneak Previews, Comedy, Marketing, Photography, Web and Art. SUPERB has grown into the longstanding organization responsible for free concerts on Lower Sproul Plaza, Friday Film Series in Wheeler Hall, comedy shows, trivia game nights and Q&A panels with today’s most prominent entrepreneurs and artists of the media and entertainment industry. Our production team is composed entirely of undergraduate students who are passionate about bringing high quality entertainment to the UC Berkeley campus and community. read more