OUR PURPOSE Help people and animals alike feel their best. OUR VISION Extend our positive impact to reach as many people as p ... ossible around the world. OUR VALUES Do the right thing. Support and respect each other. Recognize and celebrate success as a family. Do good in our community. Take pride in providing high-quality products. OUR BRAND PROMISE Our high-quality health & performance products deliver a sensation of relief, excitement and joy to animals and their owners. OUR ATTRIBUTES We are…. TRUSTWORTHY– we do not bend the truth to serve personal gains. CARING – we are happiest when we help you make your animal feel better. FRIENDLY – we simply are nice people! PASSIONATE – we deeply believe in what we do and are truly excited to be able to provide real relief to animals. read more