• Sports Travel & Hospitality Japan (STH Japan) is the leading provider of sports hospitality and premium spectator experienc ... es in Japan. • Established as a joint venture between JTB and STH Group in 2017. • The STH-JTB collaboration was awarded “Best UK / Japan Partnership” at the British Business Awards in 2017. • STH Japan aims to establish a new spectating style at sporting events in Japan, which will contribute to the growth and development of the Japanese sports business market. • STH Japan delivered the official hospitality programme for Rugby World Cup 2019™ and has been appointed as an Official Travel Agent for the Japan region for Rugby World Cup 2023™ and more. Your event. Your brand. Our expertise. read more