SROA Capital is a vertically integrated private equity real estate and technology platform that has an established track reco ... rd of providing risk adjusted returns to its partners through its focused strategy of investing in self storage on behalf of its principals and partners. SROA is headquartered in West Palm Beach, FL and has invested equity, acquired, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America. 2013 - real estate investor and entrepreneur Benjamin Macfarland teamed up with Sidney Kohl – co-founder of Kohl’s Department Stores, and James Jenkins – co-founder of the finance and investment firm Alliant Company, to form SROA Capital, LLC (formerly Elite Stor Capital Partners) to invest in the self-storage industry in the U.S. 2014/2015 - SROA strategically grew its investment portfolio to 38 properties with nearly 1.5 million square feet of rentable self-storage space and rebranded the portfolio to Storage Rentals of America 2016/2017 - SROA continues to expand its self-storage holdings throughout Florida, South Carolina, Kentucky, Ohio, New Jersey, Michigan, Georgia, and Delaware. 2018 - The current portfolio reaches 4 million rentable square feet of self-storage property. read more