For more than 4 decades, SQAD® has provided media & advertising partners with trusted advertising cost intelligence & efficie ... nt software applications for research, analytics, and media planning. MediaTools: Cloud-Enabled Planning & Collaboration Software - The most-trusted planning tool for agencies and brands worldwide. Battle-tested by the largest advertisers and proven to be a mission-critical part of the planning & approval process. MediaCosts: Proprietary Advertising Cost Intelligence - With more than 40 years as the leader in media cost research tools, SQAD provides the most-complete cost database for Network TV, Cable TV, SpotTV, Hispanic TV, Internet Display/Video, Radio, & Out-Of-Home. MediaLogic: Dynamic Analytics For Ratings & Viewership Data - The ONLY cross-data analytics & research tool leveraging the power of massive data providers like Nielsen & comScore in an easy-to-use research platform that helps surface relevant audience stories for Local Stations, Syndicators, and Networks. read more