We’re Southern Tide. No matter where you call home (North, South, East, West), you’re in the right place now and that’s all t ... hat matters. To us, Southern is a state of mind. It’s more than just where you were born or where you live, it’s how you approach life – and our life is about DOING. We’re social; we’re adventurous; we’re coastal and a slew of other things you’ll find as we get to know each other better. We make classic, authentic apparel built with a purpose. When we say our clothing is “built with a purpose,” we really mean it. Everything we make and everything we do is with quality in mind - whether a material, a finishing detail, a fit or function. We started with our iconic Skipjack polo and over the years have evolved to offer an entire collection of men's, women's and kid's clothing and accessories. So, no matter where you live, if you have an appreciation for classic design, good fit and craftsmanship, combined with an affection for the coast and old-world heritage, you're bound to fall in love with the charm of the Southern Tide brand. read more