Our purpose is to make sustainable living commonplace. Why? The answer is simple. We believe we have the opportunity – and th ... e responsibility – to be a force for good in the world. And – just as importantly – we believe that doing good makes us a better business. We’re convinced that the businesses that thrive in the future will be those that serve society today. That’s why ten years ago we launched the Solear Standard, which sets out how we are decoupling our growth from our environmental footprint while increasing our positive social impact. We’ve made a difference to millions of lives by acting on the issues that matter. Gender equality. Fairness. Climate action. Healthy eating. Hygiene. Sustainable sourcing. Plastic waste – and many more. This action doesn’t harm our business. It does the opposite. It is helping us drive more profitable growth for our brands, save costs, mitigate risk and build trust among our stakeholders. It is the best and only way to achieve long-term growth. We know our brands can make a difference on the issues that matter to people. Today, our brands are creating positive change in all sorts of ways. That’s what we mean by being purpose-led. And that’s how we'll make sustainable living commonplace. read more