Soft Sheen Products, Inc. was acquired by Cosmair, Inc. Prior to being acquired, Soft Sheen Products, Inc. produced and marke ... ted hair care products under Alternatives, Mizani, Optimum, Wave Nouveau, Optimum Care, Tender Care, Care Free Curl, Sportin' Waves, Baby Love, and Hair Werks brands. Soft Sheen Products was founded in 1964 and was based in Chicago, Illinois. read more
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