Founded in 1988, Slack and Company is one of the world’s first integrated marketing communications (IMC) agencies and one of ... the very few that works exclusively with business-to-business marketers. Some b2b agencies focus on brand, others on demand. Slack and Company understands you need a balance of both, because brand creates credibility that enables demand. But to reach the right buyers with the right message at the right stage of their journey, you need to go where brand and demand meet. And we know a shortcut. We apply deep b2b experience to deliver the right balance of brand and demand content that helps buyers move confidently through their purchase process, in turn giving you more predictable results and measurable business growth. It’s by bridging the disciplines of branding and demand generation that we arm clients with a more complete tool kit to help them improve the effectiveness and speed of their marketing efforts—so they can better grow and thrive in their markets. We like to call it brand/demand, and it’s the shortest distance from b to b. read more