OUR AMBITION: To be the UK's number one sports bra brand, developed by experts in breast protection. Driven by innovation to ... create extreme and high-performance sports bras. DEVELOPED FROM SCIENCE: We know the importance of breast support during exercise. Since our launch, the design and development of our sports bras have been underpinned by science. We commission research from the University of Portsmouth, the world leaders in breast health, to test the performance of our products and we are continually testing and upgrading our performance fabrics to bring cutting-edge, breathable, moisture-wicking fabrics. Research showed that wearing a Shock Absorber Ultimate Run Bra can reduce breast bounce by as much as 78%*, which is twice as much as a normal bra. Award-Winning: As the UK’s number one sports bra brand, we have received some amazing accolades over the years and we are thrilled to share our latest awards Gold and Silver awards from the 2019 Running Awards and from other Health & Wellbeing media titles. read more