The company name Shiseido Interactive Beauty encapsulates “connecting and linking” as in the meaning of “interactive relation ... ships and dialogue”. We will utilize the integrated power of digital technology and beauty to innovate various connections and relationships such as interactivity between the “real and digital”, “Shiseido and consumers”, as well as interactivity “among consumers, and employees”. While pursuing our corporate mission, vision and core values, we will continue to innovate Shiseido business and provide new beauty experiences through our digital transformation. read more