SFTF is a premiere locally owned and operated licensee of Ashley HomeStores, Ltd. As Ashley HomeStores, we are the #1 Furtnit ... ure and Mattress Retailer in America! Since 2005 - when we first opened in Jacksonville FL - we have grown our local presence in the market to 4 Ashley Homestores and 1 Ashley HomeStore Outlet and have repeatedly been voted the #1 Furniture Store and Mattress Store on the First Coast. Ashley HomeStore's primary social responsibility program, Hope to Dream, fuels our organizations passion for helping those in need. Founded on the principle that every child deserves a clean, unused mattress set of their own. Since starting the program here in Jacksonville, FL in 2010, the Ashley HomeStore network has donated approximately 4,000 free beds locally and 110,000 nationally, as of 2018. In addition to or dedication to service excellence, much of our brand awareness is due to the development of strong local partnerships with charitable organizations such as the MaliVai Washington Kids Foundation, K9s for Warriors, HabiJax, Daniel Kids, among others. Our company has taken up the mission to get our hands dirty and get involved in the communities we serve to have a positive impact and try to improve the lives of our neighbors! read more