Serif is an innovative development company based in Nottingham, UK with a focus on creative software. After a long history (2 ... 5 years+) of producing easy to use Windows products, Serif took the creative world by storm in 2014 by releasing its first professional product for Mac - Affinity Designer. Achieving huge success, including receiving an Apple Design Award for that product, the company has since followed up with Affinity Photo which has been even more successful. The company continues to develop its Windows products, and has big plans to expand on the new Affinity range with Affinity Publisher and iPad versions in 2016. read more