Our mission is to deliver the best products to enable all outdoor enthusiasts to enjoy the greatest comfort and performance i ... n any cold weather activity. Our Mantra: To foster a culture where commitment to excellence in product innovation, quality and customer service permeates all we do. To deliver the best products to enable all outdoor enthusiasts to enjoy the highest level of comfort and performance in any cold weather activity. The R&D process never ends for us and we continue to search out and use the very best materials and workmanship. How it all started: Seirus grew out of 2 guys intent on creating solutions to issues that limited the winter experience of the outdoor enthusiast. One looking to help preserve the boot/binding compatibility for more predictable release while skiing. Thus Cat Tracks were born, which also make for a more comfortable & secure walking experience on winter surfaces. And the other wanting to shield his chops during frequent forays into that sweet Utah powder. Viola, the Original Masque was born. While neither of these young outdoor entrepreneurs ever imagined one day these pocket sized, self-fashioned gems would actually put food on the table, they were ambitious & eager to take their new inventions to the market. Flash forward 3 decades and families of products are thriving and engineered to keep you warm like no one else. Now over 300 cold weather protection items and a burgeoning crop of sun protection products are the fruit of the combined imaginations of Seirus' development team, striving to bring both comfort and protection to al of us who love the snowy outdoors. Seirus has been the industry's major innovator & first to market for products to protect the head, hands & feet. read more