Since the dawn of search marketing, advertisers have asked the question, “Should we be paying to appear for search terms when ... we already have organic coverage?”. The complexity of understanding the correlation between paid and organic search, combined with the requirement to make any insights actionable at a search term level have left the age-old question unanswered, until now.... Delivering a PPC ad on keywords ONLY when it delivers incremental site revenue over organic search. Winner of Drum Search Awards “Best Use of Technology”. Understanding the correlation between paid and organic search. read more