Originally founded in 1977 as a for-profit surf brand in Florida, salty dog paddle became a volunteer public charity that has ... raised over 1 million dollars over 42 years for injured animals throughout America and has been recognized on Wikipedia as the most notable animal organization in Florida. According to Facebook, it is the most popular watersports charity in America and according to Amazon, it is the most popular nonprofit surf brand in the USA as of 2019. read more