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S4 Capital Group

Marketing and Advertising · London, London
Website: www.s4capital.com

S4 Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by S ... ir Martin Sorrell in 2018. Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in two practice areas: content and data&digital media, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure. Digital is by far the fastest-growing segment of the advertising market. S4 Capital estimates that in 2020 digital accounted for over 50% (for the first time) or $290 billion of total global advertising spend of $525 billion (excluding over $500 billion of trade promotion marketing, the primary target of the Amazon advertising platform), and projects that by 2022 this share will grow to approximately 60% and by 2024 to approximately 70%, accelerated by the impact of COVID-19. In 2021, S4 Capital launched its unitary brand by merging MediaMonks and MightyHive into Media.Monks, represented by a dynamic logo mark that features MightyHive's iconic hexagon. As the operational brand, Media.Monks underpins S4 Capital's agility, digital knowledge and efficiency and is the next step in delivering on its foundational promise to unify content, data&digital media and technology services. The S4 Capital Board includes Sir Martin Sorrell, Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Peter Rademaker, Scott Spirit, Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly and Miles Young. The Company now has over 6,900 people in 33 countries globally and a current market capitalisation of approximately £3.8 billion (c.$5.1 billion) and would rank well inside the FTSE 150. It achieved Unicorn status in a little over one year. read more

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