THE OBJECT OF ROTARY: To encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to enc ... ourage and foster: FIRST. The development of acquaintance as an opportunity for service; SECOND. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his or her occupation as an opportunity to serve society; THIRD. The application of the ideal of service in each Rotarian's personal, business, and community life; FOURTH. The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. read more