For a quarter of a century, Riley Toyota has served Central Missouri as one of the best new and used vehicle dealership in th ... e state. With awesome deals on both new and used vehicles, we’re proud to call ourselves the most versatile and accomplished dealership in our area. Donald F. Riley, the founder of Riley Automotive in 1936, was passionate about serving the community and that passion was passed down to his son Donald B. Riley and now to his sons Kevin, Carey and Mile Riley. Those values continue to be at the core of Riley Toyota and Riley Automotive Group and we’ve created lasting relationships with organizations throughout Jefferson City and the Mid-Missouri area. We support efforts to build stronger communities, showing the gratitude for all the community has done to support our dealerships throughout the years. We serve the well-being of our customers, employees, and the neighborhoods where they live and work. At Riley Toyota, we see our involvement as a way to step out and support our community. At Riley Toyota we offer Big City Deals, right here in Jefferson City. Nobody beats Riley, nobody. Because nothing is stronger than family. read more